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How to tap into multiple Amazon markets for growth

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With the world shrinking day by day into a global network that can be reached with just a click of a button, buying and selling products internationally has picked up in the last couple of years.  If you a business person, the international market can be a good way of expanding and increasing revenue. However, to sell globally, you will need to take care of many issues, some of them being:

  • Understanding e-commerce regulations – Every country has its specific regulations. You need to understand them thoroughly before venturing out into the territory.
  • Legal obligations – You must take care of company registration, taxation compliance and any other legal requirements in the new country.
  • Product compatibility – Compatibility of your product with the prevailing norms in the new marketplace could be a significant issue. For example, electric sockets used in Europe and North America are different. This would affect all electronic products to be sold in multiple markets.
  • International shipping – Shipping products within stipulated timeframe without any damages is another area of concern. International shipping takes more time than local or national delivery. It may also incur customs charges depending upon the product.
  • Localization – Ability to provide customer service in the local language is necessary for building a customer base — the localization of all product descriptions, product manuals as well as after sales service is also essential.  

If you are an Amazon seller, you can tap into multiple Amazon markets for the desired growth. Amazon has a total of 11 marketplaces globally.  In case, you are unaware of them here is a list to bring you up to date – US, UK, Canada, Mexico, France, Italy, Denmark, Spain, Japan, India, and China.

You can sign up for multiple markets through your new or existing Amazon seller account. The legal and tax liabilities in the new country is your responsibility even if you sell through Amazon. However, other aspects are taken care of through Amazon’s multi-channel fulfillment (MCF) program. Let us look at what Amazon offers to help sellers operate in multiple markets.

 

MCF services

MCF has an API which must be filled whenever you want orders from multiple marketplaces to be processed. When you enter the orders that need to be processed, Amazon will pick up the products from its warehouses or fulfillment centers, pack them and ship them. They also take care of returns and customer service. 

No need for Amazon Multiple Seller Accounts

When you create an Amazon seller account, you can choose to sell in multiple markets with a single account. Of course, you must be able to collect the payments in those countries through your bank accounts. Amazon is invested in simplify selling in multiple seller stores. For example, when you register for any one European marketplace, your account is automatically set for selling in all others. You will need to take care of legalities and you are done. You will not even need to create separate product listings if the same product is to be sold.

Automatic language switching

When you choose to sell in multiple marketplaces, you have the option of selecting anyone language as your default language. All the instructions, tutorial, and Guides provided by Amazon for the other marketplaces will also be available in the language of your choice.

Exclusive listing on MCF

Amazon allows its Pro Merchant account holders to list their globally available items exclusively for MCF. This means that these listings need not have their product listings on usual Amazon marketplace. This frees up valuable resources and also enables the sellers to focus on international sales entirely.

Selling on multiple channels

If you are signed up for Amazon MCF, you can sell the products to International clients on various channels like your website or other marketplaces but still get it fulfilled by Amazon. Using the Amazon MCF API, you enter the orders to be processed by the fulfillment center, and rest will be taken care of by Amazon. This enables you to handle multiple requests simultaneously, decreasing costs drastically. This also allows you to provide world-class customer service to your customers even if they did not purchase the product directly on Amazon.

Nothing comes for free. So you must compare MCF charges with the expenses incurred in your packing, shipping, and handling after-sales issues before you commit yourself. 

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